Copywriter

  • Digital Service
  • Full time
  • 2 months ago
  • Kuala Lumpur

Job Information

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    Salary RM 2000-3000 / Monthly
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    Shift Round
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    No. of Openings 1 opening
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    Job Level : Executive
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    Job Experience : 2 year
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    Job Qualifications Bachelor

Job Description

Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

The typical creative process can involve:

  • discussing the client’s core message and target audience
  • brainstorming visual and copy ideas with other members of the creative team
  • writing and presenting a few options to clients
  • modifying copy until the client is satisfied
  • overseeing the production phase.

The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.

Most copywriters work Monday to Friday, although work can extend into evenings and weekends. Although copywriters are mainly based in an office or studio, they may travel with the art director to visit clients, film and recording studios.

An advertising copywriter should:

  • be highly creative and imaginative
  • have good written and interpersonal skills
  • work well in a team
  • be able to work under pressure
  • have an eye for detail
  • have an interest in commerce, popular culture, and new advertising trends and techniques.
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