Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
The typical creative process can involve:
The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
Most copywriters work Monday to Friday, although work can extend into evenings and weekends. Although copywriters are mainly based in an office or studio, they may travel with the art director to visit clients, film and recording studios.
An advertising copywriter should:
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